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PRESS RELEASE

Toonz to give life to Chandamama Stories

India,30th Oct , 2008

 Technopark based Toonz Animation India Pvt Ltd and Chandamama India Limited has decided to join hands in producing a full-length animated feature film based on a prime property from the library of Chandamama. Toonz will undertake the entire production based in its state-of-the-art studio in Technopark and will finance 100% of the production cost. The estimated budget of the film is pegged at around 20 Crores.

Chandamama stories still linger in the minds of generations. The beauty of these stories lies in their simplicity and the socio cultural values they try to communicate. The animated film will be a perfect platform to provide today/'s youth both engaging and educative entertainment, quipped P.Jayakumar, CEO of Toonz Animation.

Legendary filmmakers B. Nagi Reddi and his friend Chakrapani conceptualized Chandamama in early 1947 and since then the company has been publishing stories in print as well as electronic media in 14 languages. The library of Chandamama has over 15,000 exclusive stories.

Commenting on the relationship with Toonz, L Subramanyan, CEO of Chandamama said, Over the last 60 years, millions of Indians have grown up with Chandamama. The Association with Toonz and the proposed animated film will help us reach out to the current and future generations of young people and deliver the message across the new and emerging platforms.

About Toonz Animation
Toonz, a major provider of animation to the top US and European producers, is South Asia/'s most admired animation studio and part of the international business conglomerate, Comcraft Group, based out of Geneva. Founded in 1999, the client list of Toonz includes the biggest names in media and entertainment industry like Marvel, Hallmark, Paramount, Disney, BBC and Cartoon Network. Toonz Animation offers its world-wide clientele end-to-end animation services including 3D animation, 2D animation (digital and traditional), Flash, Stop Motion and VFX on a full spectrum of media platforms. The Animation Magazine has heralded the company as one of the top-ten multimedia studios in the world. The sprawling, 18,000 sq ft state-of-the-art studio is based in the electronic city of Technopark in Trivandrum. Over 500 artists work in this facility staffed with top creative professionals from across the world, including Philippines, Singapore, Canada, USA and India. Toonz also runs its animation training division Toonz Academy in Mumbai, Delhi, Hyderabad, Nagpur, Indore, Ahmedabad, Calicut and Trivandrum.

About Chandamama
Chandamama was conceptualised by legendary filmmakers B. Nagi Reddi and his friend Chakrapani. Their reason for launching Chandamama was to familiarise the post-Independence generation with Indian tradition, folklore, mythology and history in the form of stories. From its inception in 1947, Chandamama has created over 15000 stories and is the only magazine published simultaneously in over 12 different languages, including Sanskrit and Santhali.

Chandamama has recently been acquired by the Bombay-based Geodesic. Incorporated in 1999, Geodesic is a publicly traded company with offices in the US, UK, Sweden and Hong Kong. The company has developed the popular universal instant messaging system Mundu www.mundu.com). The Mundu products successfully combine AIM, Google Talk, ICQ, MSN and Yahoo. Over six million users worldwide communicate through the various mundu products. Geodesic is the only Indian company to be included in the Red Herring Small Cap 100 list.

Contact information

Navita Sharma
Corporate Communications Manager
Geodesic Information Systems Limited
navita.sharma@geodesic.com

Tel: +9122 40786038/ +919819852039

Vikram Kharvi
Adfactors PR
+91-9870003379
vikram.kharvi@adfactorspr.com

 
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