Perhaps, one can never get bored with comics, but when the 3D medium is
added to it, expectations and excitement are added to the fun. India’s
oldest comics publication, Chandamama, loved by children for its comics
on Jataka Tales, Arabian Nights and characters like Bheem Boy and Dushtu
Dattu, is working on launching 3D comics within this year. “We are
trying to marry the comic’s content with technology. We will begin with
the 3D book, and if the experience is good, then move on to make 3D
films,” says Prashant Mulekar, editor, Chandamama.
For those not in the knowing, this is the second outing for 3D comics
in India, with the first time being somewhere in the 1980s. But the
former failed for want of good quality production, poor 3D glass quality
and price factor. This is perhaps the reason why, currently, no popular
comic in the world offers a 3D platform to its readers on print
“It is not an easily masterable technology. I believe two or three more
Indian companies are trying to work on the 3D format. I hope we have
more people coming out with it, as India has so much content… it’s time
we started exporting comics from India, instead of importing, in various
versions,” says Mulekar.
Chandamama, owned by Geodesic, is working on the 3D format
internally, since the latter provides higher-technology solutions. But
Mulekar is not ready to divulge which characters will come alive on the
3D books. “We are trying with three to four characters. 3D works best
with action, so one can expect that.”
Graphic novelist Harsho Mohan Chattoraj points out, “3D Comic books
came out in late 1980’s were shoddy works, with poor quality glasses and
print quality of the book being such, that without the glasses the
images and text looked blurred. If a brand like Chandamama is working on
the 3D format, if successful at all, will be of high-end technology.
Pricing will be important here, as comics are for everybody, not just
for the rich.”
Mulekar confirms, that the magazines, to begin with, will have the
options of being read with and without the glasses, but will cater to a
select audience only. “At the end of the day, children will read them,
and we cannot compromise on quality. The glasses will be imported. But
since one will expectedly have the glass after first purchase, we are
working on the option of not buying the glasses always.”
“It is not an easily masterable technology. I believe two or three more
Indian companies are trying to work on the 3D format. I hope we have
more people coming out with it, as India has so much content… it’s time
we started exporting comics from India, instead of importing, in various
versions,” says Mulekar.
Chandamama, owned by Geodesic, is working on the 3D format
internally, since the latter provides higher-technology solutions. But
Mulekar is not ready to divulge which characters will come alive on the
3D books. “We are trying with three to four characters. 3D works best
with action, so one can expect that.”
Graphic novelist Harsho Mohan Chattoraj points out, “3D Comic books
came out in late 1980’s were shoddy works, with poor quality glasses and
print quality of the book being such, that without the glasses the
images and text looked blurred. If a brand like Chandamama is working on
the 3D format, if successful at all, will be of high-end technology.
Pricing will be important here, as comics are for everybody, not just
for the rich.”
Mulekar confirms, that the magazines, to begin with, will have the
options of being read with and without the glasses, but will cater to a
select audience only. “At the end of the day, children will read them,
and we cannot compromise on quality. The glasses will be imported. But
since one will expectedly have the glass after first purchase, we are
working on the option of not buying the glasses always.”
In 2009, Reliance Big Animation had announced plans to bring out an
animation series for television based on Chandamama’s content, within
about three years time, and is yet to surface. Will India lead the
comic revolution? We have to wait and watch!
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