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Mumbai,25th Feb , 2008 Readers looking for Chandamama/'s Telugu
stories can now find them at www.chandamama.com/telugu. The site
contains a mix of popular Chandamama Telugu stories from mythology,
historical, comical to contemporary. It is the first of Chandamama/'s 12
language editions to go online. Following this in March/'08 will be
sites in Hindi and Tamil.
Commenting on the launch of the Telugu site, Chandamama CEO L.
Subramanyan said, 'We are excited to be the first children/'s site in
India to be available in two languages.' He also pointed out that 'the
Telugu site contains original stories written for the Telugu
publication and in many cases these are different from the stories you
will find on the English site. For example: On the Telugu site we are
serializing the Ramayana, whereas on the English site our mythology
segment contains stories from the Life of Krishna, the Devi Bhagvatam
and Stories of Lord Ganesha.'
The launch of Chandamama Telugu is part of our 60 year commitment 'to
reach out to children and impart values and education, irrespective of
language. We are conscious of our pan-Indian multi-lingual presence and
we will continue to build on this in every one of our offerings,' he
said.
Commenting on the launch, Viswanatha Reddi, Editor & Publisher,
Chandamama said, 'It is indeed fitting that the first Indian language
edition of Chandamama.com should be Telugu. Chandamama was initially
launched, in 1947, in Telugu and Tamil. We had committed to the
language editions available to our readers. This is the beginning of
that commitment.'
The site content is classified into:
Classical: Including mythology, Panchatantra stories, Jataka Tales, Vikram/Vetala etc.
Contemporary: Including Indian and world history, stories about Indian achievers among others.
Current content: Deals with stories on science, general knowledge, sports etc as relevant to children.
About Chandamama
Chandamama was conceptualised by legendary filmmakers B. Nagi Reddi and
his friend Chakrapani. Nagi Reddi became the publisher and Chakrapani
the editor. Their reason for launching Chandamama was to familiarise
the post-Independence generation with Indian tradition, folklore,
mythology and history in the form of stories.
Chandamama has recently been acquired by the Bombay-based Geodesic.
Incorporated in 1999, Geodesic is a publicly traded company with offices
in the US, UK, Sweden and Hong Kong. The company has developed the
popular universal instant messaging system Mundu (www.mundu.com). The
Mundu products successfully combine AIM, Google Talk, ICQ, MSN and
Yahoo. Over six million users worldwide communicate through the various
mundu products. Geodesic has been profitable from its first year of
operations. Recently the company was awarded the Red Herring Small Cap
100 award… the only Indian company to be included in the Red Herring
Small Cap 100 list.
Post the acquisition Chandamama is on a major expansion drive. The print
product is being re-launched and aggressively promoted across India
and overseas. An online portal that will be the 'one safe place for your
child' is under development. Chandamama is also foraying into films
and video production with its bank of over 15,000 exclusive stories.
Interactive books and CDs are also part of Chandamama/'s efforts to
reach out, educate and entertain today/'s young minds.
Media Contact:
Surajit Agarwal
surajit@chandamama.com
Mobile: 9962070015
Debjani Gupta/Sneh Kulkarni
Text 100 India
Mobile: 09821243750 / 09820712440
Email:debjanig@text100.co.in ;
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