Abou Ben Adhem - may his tribe increase

Like thousands of other Indian boys, Yash is no exception. A cheerful boy   studying in 6th standard, he has joined a local  football club. He enjoys his game and playing with his friends. A game of football for an hour everyday leaves him exhausted. Once he is back home and fresh and done with homework, he has nothing much to do other than surfing TV on which his parents have put restriction of half an hour daily. He needs some relaxation.

Bored of being cooped up at home, he decides to visit his friend Anil, who also plays football with him. On reaching Anil’s home, Yash finds Anil busy listening to something on his mobile. He questions Anil as to which song is he listening to? Anil’s reply surprises him.  Anil is not listening to a song but listening to an audio story. Something newly launched by Chandamama. Initially Yash makes fun of Anil for listening to stories at his age but when Anil insists,  Yash  takes the earplugs from Anil and listens to the story from beginning. His initial reaction of cynicism  changes into a smile. It’s a folk tale from North East. He is awed by the story concept and  culture mentioned within and so he listens to it again. After a long long time has he been exposed to something good and nice and entertaining.

Yash listens to more stories on his mobile and he feels that apart from just gaming on mobile for long, he could listen to stories and narrate them to his friends and also when he meets his friends he introduces his friends to this new magical world. - ABou Ben Adhem – may his tribe increase……